Culture & Change

Amazon wants to expand cashless store service by 2020

Nov 27, 2019 | 1230 views

Amazon is preparing to expand the number of Amazon Go stores where the entire perimeter is monitored and users can leave without having to go through a cash register.

According to information from a source who spoke to Bloomberg, plans to increase the number of these units would start as early as the first quarter of 2020 and would cover midsize and large markets and pop-up stores.

The Seattle company has Amazon Go stores in 21 locations across the country, in a project valued at more than $ 1 billion, provided all the planning started in 2012.

Following the launch of the first boxless unit two years ago, the project's technical team spent this period conducting tests and changes to achieve maximum efficiency at these sites, minimizing costs and increasing profitability.

Currently, the team is investing less in servers and more in cameras, software and network optimization, which ends up lowering the costs of building a store of this format.

With a more cost-effective system, the company created by Jeff Bezos would be thinking of bigger projects for the technology, according to sources heard by the portal. The first objective would be to implement the model in large stores, as well as mini markets. Currently, this project would already be in the testing phase.

Another option would be to license the technology to other companies. Although this alternative is still far from execution, the company would already be evaluating ways to price the rent: either by percentage of sales or by value in advance.

 Sought by Bloomberg, Amazon declined to comment.