Innovation

Why digital transformation fails?

Apr 18, 2019 | 31 views

Increasingly sought after by companies from the most diverse market segments, digital transformation can be a great ally in the quest to streamline operations, create greater value for business and drive innovation.

It is no coincidence that global spending on the services that enable this process should register a compound annual growth rate of 16.7% in the coming years, from 1.25 trillion dollars in 2019 to 1.97 trillion dollars in 2022 , according to IDC's recent survey.

Executives Jaime Szulc and Marcio Chaer of the Pivot Factory consulting firm highlight some points companies should keep in mind before starting the process of digital transformation to obtain expected results.

1- Lining: according to experts, it is essential that there is an understanding, a common understanding within the company about what definition of innovation for that company

2- In addition, Jaime and Marcio also affirm that it is important to remember that the disruption usually happens laterally, that is: it comes from outside the category or industry in which the company operates

3- Lastly, experts draw attention to the fact that a transformation of the organization's business model is also necessary